Ok, so we are shifting away from from custom surfboards and shapers for the post today. A couple weeks ago while surfing a spot I don’t frequent much, I struck up a conversation with a guy who turned out to be really cool. Some really nice overhead surf that day BTW. While waiting for the next set the conversation turned to business. We had talked for a bit when I asked him what he did…so he told me about his new company.
True Honor is a clothing company that sits at the segue way of surfing and mixed martial arts. The owner and guy in the water, Bardia Rahim is a surfer who also trains in Jiu Jitsu (since 1998) at the local Gracie Barra school . Sound familiar?
Curious about his clothing line we met the next day to take a look at his stuff. He and his family have a background in textiles so the stuff is top quality and the designs are pretty spectacular…yes, I bought some. Bardia said he’s been working on the company since 2008 and its just now really starting to take off.
When I asked him about the name, True Honor, his explanation was pretty cool. He said that the brand, style, vibe, and overall concept is about integrity, living your life with honor, and doing what’s right. Nice!
