If you are up for some great new surf video clips check out the contest at Innersection. If you are up for voting on a video check out Matt McCabe’s video (#236). He’s sponsored by our friends over at Filtrate Eyewear. If you haven’t hear of Filtrate yet they make polarized, great style/quality sunglasses for about half the price of competitors…which is super nice if you don’t want to spend a fortune for sunglasses.
The Cardiff Kook made the Wall Street Journal today and NBC Online. Not bad for a really lame statue!
Over the last few weeks I’ve been getting these emails announcing sales on Seshday.com. Things have been hectic so I haven’t had a chance to log in and check it out. Then this weekend I ran into one of the co-founders of Seshday, Marcelo Bengoechea. Marcelo explained what they are doing. Seshday.com is a clearing house for overruns, closeouts, etc. from all of the top action sports brands (including surf) but with a twist…as soon as you get the email log in and check out the deals. The best deals are at the beginning of a sale…up to 80% off. They’ve just started but are already working with some of the top surf brands like Sanuk, Skullcandy, Reef, and many more. Signing up was super easy and now I’m patiently waiting for that Sanuk Sale! Very cool idea and a way to get super discounts on top brands.
Leading up to the Sacred Craft show here in San Diego Scott Bass just has it nailed. Here is a great article from Mike Lewis at Transworld Business.
Surfboard shaper Jeff “Doc” Lausch on MSNBC talking about shaping custom surfboards and living the surf lifestyle. Nice!
On the same page there’s also a story on how the economic downturn and the advent of alternate construction surfboards have affected the top shapers of custom surfboards…hint…the good ones have really stepped up their game.
The creative folks in Cardiff (Cardiff by the Sea, CA) have outdone their selves with the latest uhhh…. enhancement to the lamest surf statue in a surf town. Nice work mystery crew!
OK in honor of summer, getting out of your wetsuit, and needing a little less float…surfboardbuilders has reduced the prices on most of their surfboards. Hope this help to make it easier to get that new custom surfboard…enjoy!
Ok, so we are shifting away from from custom surfboards and shapers for the post today. A couple weeks ago while surfing a spot I don’t frequent much, I struck up a conversation with a guy who turned out to be really cool. Some really nice overhead surf that day BTW. While waiting for the next set the conversation turned to business. We had talked for a bit when I asked him what he did…so he told me about his new company.
True Honor is a clothing company that sits at the segue way of surfing and mixed martial arts. The owner and guy in the water, Bardia Rahim is a surfer who also trains in Jiu Jitsu (since 1998) at the local Gracie Barra school . Sound familiar?
Curious about his clothing line we met the next day to take a look at his stuff. He and his family have a background in textiles so the stuff is top quality and the designs are pretty spectacular…yes, I bought some. Bardia said he’s been working on the company since 2008 and its just now really starting to take off.
When I asked him about the name, True Honor, his explanation was pretty cool. He said that the brand, style, vibe, and overall concept is about integrity, living your life with honor, and doing what’s right. Nice!
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